The Cover It Up Story


At Cover It Up, we specialize in personalizing pop culture-inspired merchandise, ranging from phone covers and AirPods cases to mugs, posters, and more. What started as a humble Facebook page has now grown into a thriving ecommerce platform, thanks to the vision and passion of our founder, Ronak Sarda.


Meet the Chennai boy who started up with Rs. 21,000 and now runs a pop culture merchandise business.

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For You To Stand Out
Dare to venture beyond the cozy embrace of comfort, for it is in the realm of discomfort that true transformation and greatness await.

Ronak Sarda — Founder and CEO